Don't get me wrong. I'm no fashionista, and I own very few pairs of shoes. Still, when I'm in the market for a new pair, I want something reasonably fashionable, comfortable, and ethically-produced that won't break the bank.
I also have a marked preference, when I do engage in my once every five years shoe purchase, for shoes that do not look hand made with a spoon and cost a fortune. Furthermore, the ethics behind a brand are important to me and do play a role in who gets my dosh.
From what I've seen, the Wills Vegan Shoes brand appears to fit the bill. Workers are paid reasonable wages in accordance with European set guidelines, the shoes are 100% vegan friendly and look good, and they are to be available at high street prices.
I've never personally worn the brand, but my partner has a pair of Eco Vegan Shoes (which Will Green, the founder of Wills, was behind), as does a friend, and they both rave about the high levels of comfort. I absolutely intend to give Wills Vegan Shoes a shot after it launches.
So if your interest is piqued, visit the official Wills Vegan Shoes website to enter your email address for a £10 voucher to be used once the site is live (soon).
If you're all up with the social media thing, feel free to 'like' Wills Shoes on Facebook and follow the company on Twitter: @WillsVeganShoes.
Oh, and if you do buy a pair in future I would love to hear your thoughts!